- 9 years ago
- Wedding: April 2012
Since posting a couple images of our invites, I’ve had a lot of emails requesting help.
I got my degree in Graphic Communications, which really means printing/ advertising/ graphic design. But it mainly focuses on printed items. So I know which elements are important in print, and which are less-so. What I’ve learned is the paper REALLY matters, the printing method, less so. Example: You get junk-mail every day, but if you go to toss that postcard in the trash and you notice the stock is heavy and FEELS amazing, you’re more likely to keep it to look at later. We are tactile as well as visual, so when designing our invites, I kept colors simple (dark grey and creme) and spent a little more on the stock. If you are trying to make it look like it’s worth more than it is, spend more on the material, rather than color.
Now, design is important too. Simple can be elegant and classy, while ornate can be loud, obnoxious, and tacky. Seriously, save the accessorizing for the tables. People need to get information out of these, so in a way, you’re marketing your wedding to your guests. And the first interaction they have with the idea is that invitation. Go with simple, straight to the point, and short. Believe it or not, guests WILL read between the lines. We had one insert. ONE. and all it had was a note directing guests to our website. The website has all info they would need (we hinted this on the card), and we STILL had phone calls asking where to stay, registries, etc. *facepalm* So, if you decide to add any poetic license, it will probably be lost. Short. Simple. Straight to the point. Save the awesome poem and family info to put in a nice frame on the guest book table.
RSVPs. I hate them. Our wedding is now less than 3 weeks away, and there are still 22 people unaccounted for. 22. That means if they all decide to show up, we’ll be paying extra for their meal, seat, and space that we don’t have. And a lot of vendors charge a premium if extra people show up. And just think what those extras will do to your seating arrangements (if you have them- we’re not). The single biggest help with the RSVPs was not making a space for a name, but numbering the backs and matching those numbers to a master guest list in an Excel file. This way when they come in there is NO question who said yes and no. The only hassle is making sure you match the right card to the right envelope (especially if you print the envelopes).
Addresses and return addresses. Please. For the love of God, do NOT use you-print address labels for Word. The addresses never center right, and it looks tacky. If you insist on having a label, make them a wrap-around so the off-centered-ness doesn’t show. Also, there are specific qualities to labels that make them weather resistant that you have to match according to the type of printer. And I have never printed labels that didn’t smear.
That leads me to another point: smearing. If you are printing yourself, allow for at least an hour for ink to dry. Do not touch it! Ink sets before it dries. This means the top layer of ink will seem dry, but if you apply any pressure to it, the ink film on top will break, and the ink underneath is WET. So no touching for an hour!
K, back to saving money.
Having your invitations printed and trimmed by a pro makes ALL the difference. We sent my design to Cards & Pockets to be printed, cut, and have the corners rounded. We then saved money by assembling them ourselves. I also chose to forego the backing card because personally I think it’s too much unless you make the design super minimalist. We can only really process a few things at a time, so a design, the wording, and the card would be 3, and you lose the information in the overload. And I haven’t even gotten into fonts! Aya!
Use NO MORE than 3 fonts in the entire suite. I recomend ONE script, and a serif or sans-serif for the bulk of information. Scripts are not meant to be read for more than a few words to a sentance. Please use a legible font for the meaty info.
Same with colors. you get 3. And the background color counts.
Last piece of advice for now: size the inserts and invite smaller than the envelope. Too tight a fit and you can tear the envelope during stuffing. (order extra envelopes!)
If I left out anything let me know! Feel free to ask questions if you feel overwhelmed with all the invitation stress. 🙂