(Closed) In your opinion what’s the most overlooked group in the wedding industry?

posted 7 years ago in Logistics
Post # 3
Member
2100 posts
Buzzing bee
  • Wedding: April 2012

@superplannerbee: Ohhhhhh in my view the older bride – and there are lots of us either on an encore marriage or waiting due to careers etc.  We have different needs and tastes and it is so hard to find someone that understands that.

I am successful, independent, professional and confident but I still would like more options and understanding of where I am in my life than the bride which the industry caters to, which rarely exists anymore, the naive 20 year old leaving home for the first time.

๐Ÿ™‚

Post # 4
Member
2313 posts
Buzzing bee
  • Wedding: August 2011

Probably AA brides. 

Post # 5
Member
1991 posts
Buzzing bee
  • Wedding: October 2011

Interesting…..

Racial: Interestingly enough, although I’m AA, I would say Hispanic or Asian brides. Technically, I’m a West African bride, but that’s something else altogether.

Age: Encore/Brides over 40.

Theme: Offbeat brides but there is a whole website dedicated to them and not sure if it’s really something that would go mainstream

 

Post # 6
Member
1679 posts
Bumble bee
  • Wedding: June 2012

I don’t know the industry overall, but it annoys me when the consultants on Say Yes to the Dress act like getting a red wedidng gown is really, really different.  At this point, I’m sure I’ve seen at least half a dozen brides on that show alone order a red dress.

Post # 7
Member
2263 posts
Buzzing bee
  • Wedding: June 2013

@YSQueen: 
I’ll ditto this! Although different ethnic wedding are sometimes highlighted in magazines… I have YET to see a bridal magazine with a hispanic bride. :/ Kind of frustrating. And age… def. age! Although I am in my 20’s I would love to hear about a 2nd wedding or an older bride.

Post # 8
Member
5096 posts
Bee Keeper
  • Wedding: June 2011

Small, budget weddings. I think there could be a lucrative niche for vendors who offer high quality at lower price points and/or smaller head count weddings. I was super happy with the vendors who I found to work with my 55 guest wedding, but they’re not always easy to find.

Post # 9
Member
34 posts
Newbee
  • Wedding: August 2011

I belive the Latina Bride and plus size bride….

Post # 10
Member
1667 posts
Bumble bee
  • Wedding: May 2011

Encore brides and “older brides”. I use the term older loosely because I don’t consider them to be old, just older than the typical mainstream marriage age group (20 somethings)

also the trend is vintage vintage vintage right now, but I am curious to see if/when the pendulum will swing back the other way to modern, there’s not a lot of that out there right now.

oh, and more controversial than other groups (to some), but Lesbian/Gay weddings.

Post # 11
Member
6826 posts
Busy Beekeeper
  • Wedding: June 2011

Women of color, older brides and plus size brides. It really irked me when Say Yes did a off shoot and made it all about plus size why couldn’t they just put it in the regular show?

Post # 12
Member
281 posts
Helper bee
  • Wedding: October 2011

  • The officiant. IMO, there is so much hoopla about the party and so little attention to the marriage. There are threads dedicated to “tipping” which members of the wedding industrial complex, but little attention to tipping the officiant (uh…isn’t it the reason you’re having the party).
  • There is also little attention to what the couple goes through in preparation for marriage (finances, moving in together, what changes once you’re living together, communication issues). There is an assumption that couples live together before marriage and that these things are already taken care of. I’ve been with my Fiance for 7 yearsand we haven’t lived together. Our first year of marriage will be a big transition.
  • Another niche group is the long-distance bride. Tips for brides planning for a wedding in one city, but living in another.

 

Post # 13
Member
5761 posts
Bee Keeper

The Mothers! At least once a week people are asking where the Moms are shopping for their dresses, and after being through it twice and being thoroughly frustrated, there is a DEFINITE need for some designers and new styles for the Moms!

Post # 14
Member
1556 posts
Bumble bee
  • Wedding: June 2010

@ItWasntMe: Agreed.  And all MOB are not 70, so do not dress them as if they were.

I do think the encore/older bride market is neglected. I read somewhere (wish I could remember where) that between 1/4 and 1/3 of all brides are encores.  The median age of a first-time bride is now 27 and about ten percent of first-time brides are over 40.  That’s a huge market that seems almost invisible.

 

Post # 15
Member
58 posts
Worker bee
  • Wedding: August 2011

Encore, plus size, and gay and lesbian

Post # 16
Member
3526 posts
Sugar bee
  • Wedding: August 2010

@YSQueen:

Agreed. If I had to go ethnicity I hardly ever see Hispanic/Latino brides featured in magazines or blogs. In blogs I see plenty of Asian and AA brides featured. Not as much as Caucasian but there still are.

Agreed on the Encore/”Older” bride group.

I actually think “offbeat” is more mainstream than we think. Because everyone who prowls wedding blogs wants to have that different vintage, offbeat wedding that it’s common imo.

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