Post # 1
From your experience, do you think that some famous diamond brands such as Lazare and Hearts on Fire really do offer something special? Or is it the same if one gest a certified diamond with a very good cut?
Post # 3
I would be more inclined to prefer a diamond that has been independently certified as having certain characteristics (color, cut, etc) over a diamond that has a good name attached to it without an independent review (obviously you would hope that with the good name comes good quality though!).
Personally, I view rings as being symbolic of our relationship/ love/ commitment – I really don’t care what type of ring it is or where it is from (I know that it’s important to others though).
Post # 4
I agree with u Eva. I just have always wondered if there’s something special about the cut of their diamonds (which they advertise all the time) or if it’s the same than a certified ideal cut.
Post # 5
I’m probably in the minority here but I LOVE my Lazare. People are constantly commenting on how eye catching and sparkly my diamond is. It was a great price and it looks MUCH bigger than it is because the cut is so good. I never was a fan of Hearts on Fire though. I guess it’s personal preference 🙂
Post # 6
IMO the brand doesnt make a difference. Ask your jeweler to show you a Hearts on Fire & a no name With the SAME exact specs you wont be able to tell the difference!
My diamond is a ideal cut with extra fasets. GIA (i think thats what its called) certified. its a .66 E vs2 (you cant see a THING with your eye, but i did see some vs2 that you could) for $1200 most people who see it think its WAY bigger then it is because it sparkles like crazy! even after working 8+ hours in a kitchen!
The same specs at jared would have cost 2k+ more!
Post # 7
I think there really is something to the “super premium” cuts – they really are better – but that doesn’t mean you need to pay for the “Hearts on Fire” brand name – you can get the same thing without the brand name.
For example – if you’re looking on Blue Nile, you’d look for the Signature Ideal cut. On Whiteflash.com, you’d look for the “a cut above” (ACA) diamonds.
Post # 8
I think brand names give the industry an excuse to jack up prices. My friend’s fiance got her a 2 carat BEAUTIFUL diamond e-ring that cost about $18k… the exact same thing at Tiffany & Co. was over $25k.
Post # 9
I have some sort of special cut princess diamond from helzberg and it has 3 times the normal facets. It is higher quality diamond plus more facets and it is FABULOUS! I compared larger less quality/facet diamonds when shopping and I always came back to my smaller sparkler. I LOVE LOVE LOVE it!
Post # 10
I have a Hearts on Fire e-ring and get complimented all the time on how much it sparkles. I love it! It is not the name of the ring or the cost that matters, if you and your partner love it that should be all that matters
Post # 11
Well… Hm. An ideal cut diamond will look bigger and shine more brightly. Period. If you can find an ideal cut that is not a “name brand,” – a diamond IS a diamond. However, I think they “brand” the best. I have a “Hearts on Fire” and while I think Debeers is evil, it really is the most fantastically sparkly ring I have ever seen. I love it! And, as @sunstarandmoon said- it is just a material thing. It is what the ring means that matters.
I made my FI’s ring out of silver and carved and cast it myself. It means so much to him, although the silver and the stone did not cost nearly what my HOF ring cost. All the time he has people saying how unique it is and how special and how much they love it AND how they “can tell it is solid gold.” (It is sterling silver! 🙂 )
Post # 12
The brand name diamonds I am into are proprietary cuts, like Solasfera or eight-star diamonds. They have extra facets or are cut at different angles to make the light they reflect look a little different from your traditional cut stones.
Post # 13
- Wedding: October 2010 - The Pearl S. Buck House
Hearts on Fire diamonds are perfectly cut (ideal?). I believed they patented their method to cut a perfect diamond. Our jeweler showed us one through his microscope thing (jeweler’s loop?) and it was indeed perfectly symmetrical and made a series of hearts around the center. Then he showed us a step down (excellent) and we could see the difference in the magnification.
We ended up prioritizing cut over carat weight and I love my sparkly ring. It distracts people when I talk with my hands 🙂 But we just went with the “excellent” cut diamond, not the Hearts on Fire. I would recommend choosing a diamond in person so you will be able to see the difference. And sometimes you really can’t tell the difference with the naked eye, and that’s great and you’ll know which 4Cs to prioritize for you.
Post # 14
I don’t have a branded diamond but on my cert it says Tolkowsky Ideal Cut….he’s the one that came up with ideal proportions for round stones. I can see the arrows and they are all symmetrical..which is one of the qualities that HOF prides itself on. Most of my friends have commented and said they haven’t seen a diamond that sparkles and has as much fire as mine does. If you don’t mind paying more for a specific brand and getting a smaller stone then I would go that route. But, if I were you, I would go to different jewelers and compare stones. You can find a gorgeous diamond that’s not branded for a better price. Also, look at them in different lighting conditions. Take it outside and look at in in direct sunlight and in the shade. Ask to look at it in normal lighting conditions such as one of their offices. You can also get the angles of the pavillion and crown and plug them into the Holloway Cut Advisor and it will score the diamond based on light retrun, fire, and scintillation. It’s sort of a guide that helps you weed out the bad stones. If you do your homework you should be able to get a great stone at a great price. Trust me…I did!
EDIT Just because a diamond has hearts and arrows present doesn’t necessarily mean it will be great in light performance….the overall geometry of the stone determines that.
Post # 15
When I went to get my ring sized, my Fiance asked me to look around and make sure I didn’t want to trade up (he’s so sweet, and he was nervous because he picked it out all by himself!) and we spent awhile looking at the Leo diamond from Kay’s. Honestly, even setting them next to each other I couldn’t tell a difference!
Maybe a jeweler would be able to tell but to me, the “special” name brand didn’t mean anything.
Post # 16
My diamond sparkles like crazy and it isn’t a Lazare or Hearts on Fire. My Fiance did A LOT of research and was able to find exactly what he wanted without paying for the brand name. My ring also has extra facets in it, so just because it isn’t one of those brand names doesn’t mean it won’t have that extra sparkle. He got my diamond from lumera.com and received excellent service and an excellent diamond. We got it appraised a couple weeks ago and the appraisor was blown away by the quality of my diamond and the smaller than expected price that he paid for it. So, just do your research and you can find your perfect diamond.