(Closed) Lululemon????

posted 7 years ago in Money
  • poll: Lululemon

    worth it

    insanely overpriced

  • Post # 47
    Member
    576 posts
    Busy bee
    • Wedding: May 2015

    I’d be happy to explain!

    I work in the luxury industry and have a masters in luxury business, so hopefully I can explain this haha…

    Quite simply, Lulu is a luxury product. It was created to fill a niche for glamorous/luxurious athletic attire, aimed at a growing market segment of people who are affluent, and interesting in health/fitness as well as looking good. They have been very successful in this!

    The key selling points of the line would be:

    -higher quality/performance: while people may dispute this, the brand and it’s officianados would claim that the product is “better” than its competitors 

    -aesthetics: the products aim to be better-looking than average and more flattering to the body

    -lifestyle: the brand “believes” in a healthy lifestyle and vague yogic spiritual enrichment. They are also famously size-discriminatory, and may also appeal to people who want to reinforce their personal or public idea of their own thinness.

    -status symbol: it’s undeniable that wearing Lulu makes a statement 

    The people who buy the brand probably fall into one of the following categories:

    -High Net-Worth Individuals: people for whom price is not an object and who may just automatically buy the “best” of everything 

    -Aspirational consumers: buying lulu would be a significant purchase for them, but they’ll do it anyway because they love luxury goods, have a particular fondness for some luxury brands, consider it “worth it” or would like to be associated with the idea of the brand. This is MANY of their customers!

    -Connoisseurs: These people may not be very wealthy or the sort of person who regularly purchases designer goods, but they care a great deal about the brand’s category– e.g. Maybe this person is a yoga instructor who’d never buy a designer bag but will splurge on some lulu pants because she wears them every day.

     

    I hope that’s as interesting to anyone else as it is to me!

    Post # 48
    Member
    2571 posts
    Sugar bee
    • Wedding: November 2013

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    @MrsBot:  +1 Except change “TJ MAXX” with Old Navy. Old Navy compression pants = best things ever and $15 on sale.

    I never understood the infatuation with Lululemon, and the owner is a big douche – enough reason not to spend my $$$ there. Plus I’m on the “bigger” side of their sizing there so I know I’ll be treated like sh!t going into the stores. If I am spending $100 on a pair of pants, you BETTER treat me like gold. 😉

    Post # 49
    Member
    9806 posts
    Buzzing Beekeeper
    • Wedding: September 2013

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    @PromiseRooster:  Definitely interesting!  And very true for all types of luxury goods (cars, clothes, handbags, etc).

    I’m not myself into lulu but I’d be open to trying out some running pants.  I’m just not into yoga, but I can understand it maybe being worth the $$ to someone who is.  I won’t lie, I have $100+ rain jackets, $100+ bike pants, etc.  Because if you’re going to be out hiking all day in the rain or biking for 2, 5+ hours…you want the best!

    Lulu does seem to me (moreso than some other brands) to be associated with people who want to wear it as some type of status symbol.  Which kind of turns me off to the brand, sadly.  Same issue with North Face for me, I saw this more on college campuses in the day than any other article of clothing!  Lululemon wasn’t really around when I was in college, but I’m sure it’s popular these days!  The brands tend to remind me of a fashion statement more than anything else.

    Post # 50
    Member
    435 posts
    Helper bee
    • Wedding: September 2016

    As a dance instructor, I need good quality yoga pants and work-out gear because I need to look professional while I am active. Lululemon, while expensive, lasts years longer than lesser quality items and therefore is better priced in the long run. I don’t think it would be worth it if I was just headed to the gym for myself, but since I do need to be dressed well, Lululemon is worth my while.

    Post # 51
    Member
    2571 posts
    Sugar bee
    • Wedding: November 2013

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    @PromiseRooster:  I am more intrigued by the fact that a “Masters in Luxury Business” exists! That sounds like it would be super fun to study.

    Post # 52
    Member
    7368 posts
    Busy Beekeeper

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    @MrsNewDay:  Old Navy compression pants = best things ever and $15 on sale.

    +100 Another vote for Old Navy. There was a thread about workout gear a few weeks back and where I also reaffirmed my love for the brand. I love, love, love them.

     

    Post # 53
    Member
    604 posts
    Busy bee
    • Wedding: November 2013

    I think it’s way too expensive.  But I have a friend who is a personal trainier and swears by their clothes.  Workout clothes are her work clothes though so that makes sense to me…sorta like office workers buying a pair of pricey pumps or a nice silk blouse.

    Post # 54
    Member
    729 posts
    Busy bee

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    @MrsBot:  That’s where I get all my gym clothes too!

    Post # 55
    Member
    133 posts
    Blushing bee

    Lol no.  That stuff wont hold up with my heavy weight lifiting or HIIT.  It’s UnderArmour or bust for me (with a shout out to some of Nike’s stuff).

    Post # 56
    Member
    5373 posts
    Bee Keeper
    • Wedding: June 2014

    I don’t work out but LOVE Lulu stuff for everyday wear (: I have three pairs of crops, three pairs of pants, two skirts, and two pairs of shorts. I also have a matching headband, neckwarmer/facewarmer, and gloves. I think they’re amazing! They’re super comfortable, have really great features like secret pockets and I love the no-slip liner in my skirts/shorts. The amazing thing is that I wore a lot of this stuff when I was 45lbs heavier and it fit me and it all still fits me at my current weight. Yes, they’re expensive, but they’re the only clothes that I was able to keep wearing throughout all my weight fluctuations. I didn’t have to buy new clothes which saved me money. I definitely know that you pay for the name, but their stuff is awesome quality too (not to mention really cute!). I used to be so against Lulu because of the pricing and because it’s pretty much the only thing that girls on my campus wore aha, but then I tried a pair of crops and fell in love! I’ve never been disappointed.

    ETA: I don’t own any of their shirts (I don’t think they would be flattering on my large chest) or sweaters/bags/jackets (because I can’t justify the price)

     

    Post # 57
    Member
    1352 posts
    Bumble bee

    I’ve bought many leggings, and all of them got deformed or tore, except those from Lululemon. My Lululemons are as good as they were new, even years later. I’m sure they are some other cheaper brands that are just as good quality, but I don’t have the time to find them. When I find something I like, I tend to stick with it, and I’ll pay a premium for that time saved trying to find other good brands that fit well etc.

    Post # 58
    Member
    3245 posts
    Sugar bee
    • Wedding: May 2015

    @californiabride2013:  Bleh, exercise clothes can be so expensive! 

    I’ve never bothered with lululemon, I think its too much of a fad thing. I love Athleta though; their stuff is really nice but a little less pricey. Still expensive, compared to Target, but I adore the styles and the clothes last well.

    Post # 59
    Member
    395 posts
    Helper bee
    • Wedding: January 2015

    I have ONE of their sweaters and I have had it for over 5 years and its like brand new. no fading stretching or shrinking. they are expensive but worth it in the long run!

    Post # 60
    Member
    923 posts
    Busy bee

    personally I love it, but still think it is overpriced. I buy lulu stuff because it actually fits me, unlike most other workout gear. I’m very hourglass shaped, with a fair mount of muscle so sometimes it is hard to find things that fit well. I mostly buy the wunder unders and cool racerbacks, which I wear to workout in and I wear the pants as leggings because they are thick and not see through. I own probably 10 bottoms and 10 tops, as well as a few of their longer cotton hoodies and a few cotton long sleeve tops, I love them all and considering I wear them constantly I think everything I’ve bought was worth it. 

    Post # 61
    Member
    3028 posts
    Sugar bee
    • Wedding: June 2013

    Another vote for Old Navy.  I don’t work out, but even when I was hitting the gym everyday and eating better my booty/hips are 44″ and their size XL/12 fit more like an ON 10 so nope.

    I know many people who love their stuff and think it’s worth it due to quality.

    The topic ‘Lululemon????’ is closed to new replies.

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