(Closed) Moissy Lovers – MUST READ !

posted 7 years ago in Rings
Post # 3
Member
81 posts
Worker bee
  • Wedding: October 2012

Everything about this sounds amazing…until you get to the price. It makes me question some of the claims. If it is better than a diamond and the diamond equivalent would be approx $40k, why would they forgo so much profit by pricing it at $995?

Post # 4
Member
81 posts
Worker bee
  • Wedding: October 2012

And doesn’t a 2ct moissy cost more than $995 currently?

Post # 5
Member
347 posts
Helper bee
  • Wedding: August 2012

I can’t wait for this to be released!! I told my boyfriend to propose with a CZ that will get swapped out for this! Laughing

@grapefruitlove: A 2 ct moissy is only $680 on the moissyco website!

Post # 6
Member
81 posts
Worker bee
  • Wedding: October 2012

@Mrslawyer2bee: oh wow, I had no idea! I am really intrigued by all this talk about moissy/mira/amora- wish I could see one in real life 🙂

Post # 7
Member
458 posts
Helper bee
  • Wedding: October 2011

Very beautiful!

Post # 8
Member
11325 posts
Sugar Beekeeper
  • Wedding: February 2011

@grapefruitlove: If it is better than a diamond and the diamond equivalent would be approx $40k, why would they forgo so much profit by pricing it at $995?

They don’t charge more, I’d guess, because people wouldn’t pay much more.

Ultimately everything comes down to supply and demand, right? The reason that diamonds are in demand (largely) is because they’ve become the cultural standard for engagement rings in the US (and elsewhere). This happened through a combination of marketing and socialization, to the point where most American women want and expect a diamond ring. Supply is relatively low because a very few people control all the diamonds and only let a certain number out on the market at a time to control the price and keep it high. Diamond doesn’t really have an inherently higher value, but we pay it because we want them and because thats how much the stores charge, right? 

Then you have moissonite. While objectively similar, or even better depending on your definition, it “isn’t a diamond.” Most people have either never heard of it, or classify it as a fake diamond (which is honestly probably not helped by the low cost. People tend to think if it doesn’t cost much, it isn’t worth much, right?). The demand is low, so they can’t charge thousands because people wouldn’t pay it. Also, a huge contingent of moissonite owners buy it for the reason that it IS so much cheaper than a diamond. If the cost was on par with a diamond, one of two things would probably happen: either demand would drop super low to really only people who have ethical problems with diamonds or have done enough research that they genuinely prefer a moissonite, OR because it was so expensive people would start to respect it more as not a “fake diamond” and perhaps demand would go up at that point? But that could take decades for people to go outside the norm and not just get a diamond, and all the companies could be out of business by then! 

So um… long winded way of saying that its cheap because it is cheap to produce and they would probably make less money if they charged more. 🙂

Post # 9
Member
658 posts
Busy bee
  • Wedding: December 2013

I want it, I want it!

Post # 10
Member
227 posts
Helper bee
  • Wedding: October 2013

oooohhh i am in looove! All over again =)

Post # 11
Member
81 posts
Worker bee
  • Wedding: October 2012

@CorgiTales: I completely agree with that. I just think that they left a lot of money on the table by pricing it at just below the $1000 mark if they can make the argument that it is just as good as a diamond. Pretty sure they could get away with pricing it at a point where it is just on the brink of no longer being a worthwhile purchase for those who are looking for a diamond alternative- but this way they also have the potential to capture the respect of the people that are solely in the market for a diamond. Plus, they would only have to sell half as many if they priced it at even say $2000 and I doubt 50 percent of interested buyers would drop off…

All I know is my initial thought (having never seen a Moissy) was that “it’s too good to be true” at that price point. I am sure they have done their research though 🙂

Post # 12
Member
227 posts
Helper bee
  • Wedding: October 2013

@grapefruitlove: I honestly think it will go that way in the future for sure and raise their prices.. But I think maybe quite a smart marketing ploy in that the Amora will get into the market, and on peoples fingers sooner than if they started at a higher price point.. I know that I would be much more comfortable with buying online if my friend had one/ I’d seen it in person first..

Maybe I’m naive, but I think they’re very clever!

Post # 13
Member
4014 posts
Honey bee
  • Wedding: October 2013

I’ve already decided to buy stock if they ever release it to be sold!! I can’t imagine my Amora looking better than it does! The Hearts and Arrows cut will be stunning for sure! This is part of history ladies!

 

Post # 14
Member
851 posts
Busy bee
  • Wedding: May 2012

Ummmm… $1000 isnt exactly CHEAP … just saying.

Diamonds are amazingly, terrifyingly, hilariously, scarily jacked up in price for retail. 

Then try selling a diamond. For a second hand diamond you will be lucky to get 30% of the RRP. Because not only are diamonds sold at unimaginably jacked up prices, but people have bought into the idea (i.e. excellent marketing) that a second hand diamond is distasteful, somehow wrong, and a bad omen on your relationship.

The diamond industry are onto a very good thing (for lining their own pockets).

They basically have a license to print money!

Post # 15
Member
9824 posts
Buzzing Beekeeper

I absolutely love moissanite, and I like where they are heading with it. It would be great to see then expand the brand in terms of cuts. Right now I know one brand offeres an OEC cut, I’d like to see other antique cuts like old miner and asscher (though I don’t know how step cuts would translate with the double refraction).

I was the biggest moissanite skeptic ever, but have really changed my mind. It’s durable, it’s brilliant and it lasts forever. Safe to say I’ll never buy a diamond unless someday, by some miracle I find myself in a position to purchase a fancy colored diamond. And I am glad they found a way to whiten it! The difference is night and day.

Post # 16
Member
1359 posts
Bumble bee
  • Wedding: June 2012

I’m also a moissy follower who is very intrigued by Amora. I’ve been watching moissanite for the past four years now (wow!) and though I have a moissanite solitaire, it’s old stock and unenhanced and I was never completely happy with the way it looks. I’m glad the Amora is whiter, but I think the biggest change is how they will no longer show a green tint. I’m okay with warmth, but I was NOT okay with the green.

I’m also curious if the Amora will still “go gray” like my moissanite tends to do in some situations/certain lighting.

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