Post # 1
Many American states and cities are preparing for mid-term elections. In response to claims that they are out-of-touch with women voters, the Republican party has created a “Say Yes To The Candidate” campaign advert, which basically compares a woman’s evaluation of political candidates to shopping for a wedding dress. If you haven’t seen the adverts yet, they are on Youtube: https://www.youtube.com/watch?v=ZOppsQJtL2M
While that specific clip is supporting Rick Scott, incumbent candidate for Governor in Florida, the campaign has been cookie-cuttered all across the country, and used for candidates in NY, Wisconsin, Arkansas, Colorado, and Illinois.
Supporters find the ad campaign a cute parody of the popular reality shows about weddings, while detractors find it condescending and claim it treats women like they are better at handling fashion decisions than complex decisions like choosing a political candidate.
So, what do the bees have to say about this ad campaign? Is a candidate in your state or district using this ad campaign? Does it make you more likely to vote, less likely to vote, or no change in how likely you are to vote? Does it affect your choice of candidate?
Post # 2
- Wedding: October 2011 - Bed & Breakfast
Have you seen some of the other RNC commercials targeted towards women and minorities. They are almost comical in their level of insult and/or complete lack of understanding. I’m a registered independent with a brain, a career, and a family, and there is no way in heck that any of those commercials would make me consider voting Republican. I am seriously considering a vote for my state’s Republican gubenatorial candidate, and thankfully the RNC hasn’t corrupted his candidacy with that crap. If it had, I’d be less inclined to vote for him.
Post # 3
Horseradish: Yes, I actually saw this on The Colbert Report. I think it’s lame. I like the jokes Colbert cracked on it. Here’s a link to it http://thecolbertreport.cc.com/videos/akzlpt/say-yes-to-rick-scott
Post # 4
Horseradish: I’m Canadian, we’re also coming up on elections here in Ontario. I watched about 10seconds of that commercial and I’m put off. I would not vote for a person that used that advert for the sole reason that they used it. I choose who I vote for based on what they have to say and the manner in which they present themselves. This, to me, is childish pandering in an attempt to gain women voters who they are viewing as less educated and clearly only interested in fluff tv.
Post # 5
I’m also Canadian and not voting, but I too think it’s offensive. Not only would I not vote for a candidate that used this ad, I would phone their campaign office and tell them why they lost my vote.
This is the same action I take with any candidate who uses negative advertising about another candidate.I want to hear what you can do for me, what your plans are if elected, not what you think of the other candidate.
Post # 6
Also Canadian. I tried to watch the Colbert Report clip, and saw this (too funny!)
Post # 7
Horseradish: I had not seen that ad before. It is patronizing and insulting, but also unintentionally hilarious. It reminds me of Mitt Romney and his “binders full of women”
ETA I just saw the ad was not approved by any candidate. I think the creators were totally tone deaf and misguided and may actually do more harm than good for the candidates they are trying to help. I also find it hilarious that an ad targeted to college age women has a wedding theme. When I graduated from college weddings and marriage were not even a blip on my radar.
Post # 8
Just wanted to point out that the advertisement was paid for by the College Republican National Committee (not the RNC and not a particular candidate). Obviously, they felt like this would appeal to college age women. I’m not saying it is well done or I like it, but they were aiming at a certain demographic with a specific message (you don’t have to pick the same candidate your mom likes)
Post # 9
FWIW the CRNC (College Republican National Committee) is heavily funded by the RNC and/or associated PACs and Super PACs; and many current RNC members and prominent Republican candidates serve on the advisory panels. While it is true that no candidate openly approved the message, I have not yet seen any candidate mentioned in the ads actually criticize them (although I might just not be lucky in my google searches).