(Closed) Online e-ring purchase vs. In-store Purchase – which is better?

posted 11 years ago in Rings
Post # 32
48 posts
  • Wedding: August 2012

I still say that uniondiamond.com has the best prices and a web site that is very easy to navigate.  I’ve been stalking their website for months and sending my boyfiend my “wish list” so he will know what I like.



I have checked their reviews and they seem to have a pretty good reputation.

Compared to bluenile, I think they are much cheaper and have a huge selection of diamonds.  I’m not crazy about their band selection, but I have read in a few reviews that you can call and send what you are looking for and they will customize your ring.

Good Luck.

Post # 33
396 posts
Helper bee
  • Wedding: June 2010

We did both… he purchased the setting from a brick-and-mortar store, but brought them a diamond he had ordered on bluenile to put in the setting. This way we got the setting and the free cleaning plan and all of that from the store, but the grade/size/quality/right-priced diamond that he wanted.

Post # 34
10 posts

I don’t think that buying online has to be scary, and it can definitely save you money.  Just make sure you:

1. Check the site’s return policy.  Most stores will allow you to return a ring within a reasonable amount of time if it’s not what you want!

2. Restrict your search to diamonds that come with grading reports, so you know what you’re buying.  GIA is considered the “gemology experts,” and they’re an independent lab (not affiliated w/any vendors), so you can trust their report to be bias-free.

Also, I second the advice about going to try rings on!  You might think you love the style of a ring in a picutre and find out when you try it on later that it just doesn’t work with your fingers.  You should look at diamonds with the different qualities that you’re considering in person, too, to decide which of the 4C’s to prioritize for your ring. 

Hope this helps!  Good luck and happy shopping :)!

Post # 35
368 posts
Helper bee

Fiance got my ring from zales.com – he found an online coupon and got a killer deal. Much better than he would have gotten in the store. BONUS – I still get the free cleanings and re-sizing from Zales. It was a win-win for us. He sent me about a million pictures of rings before buying one, plus we had been to an actual store (not just Zales but local jewelry stores, too) to narrow down a style. That helped a ton. I’m in LOVE with my online ring!!!

Post # 36
188 posts
Blushing bee
  • Wedding: July 2010

My ring was purchased from bluenile.com. When my mother heard, she freaked out. She couldn’t believe that my Fiance would buy it online. She was so worried that it would be fake. Blue Nile has a great return policy, so it enabled my fiance to get it indendently appraised before we were “stuck” with it. My ring actually appraised for thousands of dollars more than what he paid for it. It makes sense, because Blue Nile doesn’t have to spend money on pricy overhead (sales people/brick and morter stores). My ring is perfect and I love it.

Post # 37
682 posts
Busy bee
  • Wedding: September 2010

I agree with Jamie, my ring appraised for thousands more as well and this was by an independent appraiser (not one that works for the jewelry store) that is very well respected and even used in court cases to settle estates, etc. Fiance also bought the stone seperately and had it set locally. If you can educate yourself enough on diamonds it’s really, really worth it to explore your options. You can even examine the diamond and send it back if you don’t like it through many of the online retailers…

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