(Closed) "Private label" dress designer with NO website? PLEASE HELP! Scam???

posted 6 years ago in Dress
Post # 3
16195 posts
Honey Beekeeper

Hmm. The dress I purchased was a “private label” through the actual boutique, and it was totally legitimate. It wasn’t something I could find online, but the dress was very, very real. ๐Ÿ™‚

Post # 5
1335 posts
Bumble bee
  • Wedding: May 2013 - Kempinski San Lawrenz, Gozo

@RHAM88:  but then how would you explain the “private label”‘s casablanca dress on that other thread?

Post # 6
17 posts
  • Wedding: June 2015

Maybe I’m misunderstanding something here, but it seems to me that you didn’t buy the gown with the understanding that it was a Vera Wang or Jim Hjelm or whatever, meaning you bought it because you loved it and thought the price was worth the quality of the worksmanship.

Okay, so then they tell you the designer, but you can’t find info on her online. So what? If I decide to make wedding dresses one day, I could call my line “WXYZ” or whatever I want, decide how much I’m going to charge for my time and materials, and then sell it through a local bridal shop. I’m “private label” at that point. Does that make the dress you bought any less lovely?

I guess it would be a very different situation if you found out this “Ava Claire” or whatever was really a designer knock-off from China, but if it’s just because it’s some no name designer or alternately, a designer that only produces a small number of dresses and therefore doesn’t feel the need to advertise in any way, then it seems to me there’s no problem.

Post # 8
6741 posts
Bee Keeper
  • Wedding: June 2014

I think Allure has a line they don’t advertise or show on websites.  I don’t think you should be worried until the dress comes in and you see what it’s like!

Post # 10
31 posts
  • Wedding: August 2012

My experience was very similar. I bought my gown through a local boutique and the label read “Marisa”. Of course I went home and tried to google it but it is a private label without a website. The only pictures I could find were of other brides who had worn it and posted pictures themselves! Loved the dress though and didn’t make any difference.

Post # 11
1433 posts
Bumble bee
  • Wedding: August 2012 - Historic Lougheed House

I went to a shop like this, they had all “private label” dresses – until I started recognizing these dresses as rip offs of more popular high designer dresses.  I KNEW they were china knockoffs.  Stores like this can do that.  It sucks but it DOES happen!

Post # 13
111 posts
Blushing bee
  • Wedding: July 2013

One salon I tried on gowns at had a private label designer with no website that was “exclusive” to the salon.  Honestly, I believe it just means its the salon’s line and they gave it a designer name so it doesn’t sound generic.  My mom actually adored a lace gown I tried on from this private name designer.  I didn’t wind up getting it, but it was a beautiful gown.  I wouldn’t let that bother you.


@ALee17:  Marisa makes gorgeous dresses!!  They are a bit hard to find, but they are lovely.  You are lucky girl!

Post # 14
545 posts
Busy bee
  • Wedding: December 2012

Having worked at a bridal store, there are 2 different scenerios i feel this could fall under. 

one, some well known designers do in fact have a “private label” that only certain stores carry, no pictures online etc. My old store carried the Maggie Sottero “gold label” or something like that. 

We also carried a “private label” which meant our store owner found a company that woudl sell her dresses that she could then make her own label. the owner did have pictures of the dresses online, but I could see how some stores might not. (eta- yes they were “knock off”, beautiful but much less expensive for the store owner to purchase)

I think you will be fine ๐Ÿ™‚

Post # 15
509 posts
Busy bee
  • Wedding: October 2012

I have a “Private Label” dress too and was only ever able to find it online at a boutique in Boston. I bought it in Colorado. I never was able to track down the actual designer info either, but I don’t really care because it’s a beautiful dress, and I love it more and more every time I try it on. Does it really matter to you who the designer is? 

Post # 16
101 posts
Blushing bee
  • Wedding: June 2013

My dress is also a Private Label – Kenneth Winston PL1486 to be exact…I believe private labels are not knockoffs…they are just not high end designers and are only carried in certain stores with minimal sizes, therefore taking up to 8 months to come in becasue it is custom to your size…

You will be fine…and I agree…I think it is Ava Clara

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