(Closed) Starting a wedding shoe business, madness or a good idea?

posted 6 years ago in Career
Post # 4
Member
9053 posts
Buzzing Beekeeper
  • Wedding: June 2010

Interesting.  I’d definitely do some market research as to WHY there aren’t any bridal shoe stores in your area.  It could be simple lack of demand?  “Wedding shoes” is a pretty niche market (obviously limited already by only women, further limited by a “once in a lifetime” event) which seems like a pretty tough sell, and definitely hard to establish a repeat clientelle.

I think if you do make a go of it, I think your ideal location would be in an are that has the formal wear/wedding dress stores already in place, assuming they don’t sell shoes.  I don’t know what the shopping situation is like in Mexico, but in Canadian cities a “bridal row” with several stores selling various lines of wedding dresses is fairly common. 

Good luck!

Post # 5
Member
458 posts
Helper bee
  • Wedding: August 2013

I’m having so much fun with wedding planning, it’s making me want to get into the wedding business, too!

Especially since you live in a large city, there should be a good market for the product. And you could sell veils, jewelry, purses, and all sorts of wedding accessories along with shoes.

The first business problem you’d have to solve is, who would be your supplier? Where would you be getting the shoes from? Is there a high profit margin on the shoes?

You could also add value to the product by ordering plain shoes and then adding jewels or jewel clips yourself, if you have any DIY spirit in you. That way you can sell “custom” bridal shoes, as well. And then there’s the whole business of bridal party shoes, you could offer color dipping and matching for bridal parties.

If you’re able to get it off the ground, you could also sell the shoes online, which makes for almost-passive income. The only extra work you’d have to do is pack and ship the shoes, but everything else just piggy backs on the work you’ve already done.

That’s great that your almost-husband is business savvy and could help you out! You should start identifying costs to see how much product you’d have to sell to start seeing a profit.

Post # 6
Member
1562 posts
Bumble bee
  • Wedding: November 2011

My advice, if you choose to do this, is to have a range of sizes and styles.  Flats, kitten heels, and wedges, along with the evil stilettos.  And please offer in narrow and wide – finding wide shoes in a pretty bridal style is hard!

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