(Closed) The Abercrombie & Fitch debacle

posted 5 years ago in The Lounge
Post # 3
Member
3572 posts
Sugar bee
  • Wedding: September 2011

I disagree with basically everything you said.  I have not shopped there in about a decade because they are racists.  I would think twice before posting something like this. It’s pretty disgusting.  SMH

ETA: I have never seen a line at 5th avenue.  I think most people consider AF to be pretty out of style nowadays.  

 I have a lot more I’d like to say to you, but I am going to end it here because I find this to be so offensive, and I’d rather leave work right now than engage in a discussion with you.

OH, and just so you don’t assume I am so jealous overweight girl… I am 31 years old and wear a size 0.  I would feel the same way if I wore a size 20.  I think you need to do some soul searching.  

Post # 4
Member
2490 posts
Buzzing bee
  • Wedding: July 2018

I also completely disagree with everything you said, sorry.

 

I fit into A&F’s smallest size and I will absolutely not wear any of their clothes based on his comments.

ETA: I haven’t shopped there since they came to my city actually. When they were hiring they refused to hire a *very hot, very fit* black guy I know because he “didn’t fit the brand”. It’s a disgusting company and nothing to admire, IMO.

 

Post # 6
Member
3092 posts
Sugar bee
  • Wedding: June 2013

@MrsTVLover:  +1 

OP wha???!!!

Post # 7
Member
3766 posts
Honey bee
  • Wedding: February 2013

@MrsTVLover:  +1 sizes be damned, it’s the racism that gets me. I hate the fact that I wore a shirt from there back in middle school. I know, how dare I, since I’m hispanic.

Post # 9
Member
2750 posts
Sugar bee
  • Wedding: June 2012

I also disagree with you, OP.

 

Objectively speaking, this was also a very terrible marketing strategy.  He is trying to make a brand more “exclusive” but the quality of his merchandise certainly does not reflect the type of prestige he desires.  In addition, by PUBLICLY insulting consumers with his offensive remarks, he not only alienates (successfully) who he doesn’t want in his stores, but also those who may know or care or love someone who IS larger than a size M. 

 

I seems to me that the CEO is stuck in some high school world himself.  He thinks that in order for his brand to be “cool” he must treat others like crap.

 

Unfortunately for him, MOST peopel grow out of high school.

 

And as a teacher, I would not hesitate to bring this article to our Grade 8 Hot Topics.  I would not hestitate to help my students think critically about how companies target their brand. I would not hesitate to EDUCATE my kids (HIS CONSUMERS) on his way of enticing young people to buy his goods.

 

Post # 11
Member
2490 posts
Buzzing bee
  • Wedding: July 2018

Post # 12
Member
3766 posts
Honey bee
  • Wedding: February 2013

@mrsbruff2b:  no kidding. In a world where we are trying to put a stop to bullying, we have a company’s entire mission and organizational culture centered around bullying. It’s pretty disgusting.

Post # 13
Member
2490 posts
Buzzing bee
  • Wedding: July 2018

@Atalanta:  I already said that I did.

Post # 14
Member
3572 posts
Sugar bee
  • Wedding: September 2011

@Atalanta:  It is insane because you are praising him for his immorality and callousness.  

Yes, I’ve had problems with him for years.  You do understand he is a racist, don’t you?  

Marketing to assholes is not something to be admired for. 

Post # 15
Member
3766 posts
Honey bee
  • Wedding: February 2013

@Atalanta:  I would have gone in there to buy a shirt for my teenage sister, and after his comments made me look into the company more I refuse to give them my money.

Oh and she’s hispanic too so I better not go buy anything anyway since it’s not meant for her.

 

Post # 16
Member
513 posts
Busy bee
  • Wedding: November 2013

@Atalanta:  Well, it looks like I’m the only one to agree with you pretty much.

Like I had a friend say.. “Being a Marketing Major, I find this incredibly silly. I have small friends and large friends. Abercrombie has a certain fit, why would they make plus sized clothing? If if they did, who would wear it? Im not anti nothing, but this is just silly. Take a step back, should we take a stance against Lane Bryant? No! Its all about a Target Market

The Lane Bryant statement is what I really liked about his post.

EDIT: Or, walking into a Big & Tall store and being ticked that they don’t sell womens clothing or ‘short & scrawny’. You can’t be everything to everybody. Almost every store has something that they don’t have for somebody. Don’t like it? Don’t shop there. Polo, Hollister, Pink, etc. 

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