(Closed) The future of the diamond?

posted 8 years ago in Rings
Post # 137
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4411 posts
Honey bee
  • Wedding: December 2010 - Savannah, GA

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@zerlina:  You’re welcome.  You’ll be glad you did.  I use the baguettes in my ring to determine when my ring needs cleaning. When they start to look dull, I clean it to get the sparkle back. 

Post # 138
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1659 posts
Bumble bee
  • Wedding: July 2012

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@Jezika:  The article is just slightly tl;dr 🙂

My grandmother wears both her engagement ring and her mother’s engagement ring, both diamond – both beautiful, large stones.  My great-grandmother was married in 1927, pre-dating this marketing blitz from the diamond industry.  

I see a lot of “DeBeers!  Diamonds are not rare!  Marketing tricks, don’t be scammed!” amongst moissanite fans, but what about those of us who grew up with diamonds as a beautiful tradition?  

What each person chooses to wear for their wedding jewelry (or other jewelry, for that matter) is purely up to them, but there’s no way to summarize the preference amongst one group or another.  It has to depend greatly depending on your culture, family traditions, socio-economic status, economic values, spending preferences, jewelry preferences, and so on.

Post # 139
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1040 posts
Bumble bee
  • Wedding: June 2014

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@Ellegee:  Diamonds weren’t as common for engagement rings before that campaign, so I guess your family were ahead of their time! But you’re absolutely right, and in many ways it doesn’t matter why someone likes what they like. Although I like clear stones, no one in my family has had diamonds for engagement rings (wasn’t the norm in the European country we’re from) and in fact I don’t know if any of my relatives even had engagement rings per se, but I can imagine that if they did have diamonds (and thus if it was a tradition in my family), then I’d probably be drawn to diamonds more for that reason, so I understand.

P.S. tl;dr?

Post # 140
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1659 posts
Bumble bee
  • Wedding: July 2012

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@Jezika:  Too long; didn’t read 🙂

Post # 141
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1040 posts
Bumble bee
  • Wedding: June 2014

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@Ellegee:  Ohhh, wow, you learn something new each day. I must say when I first read it I didn’t realize it was so many pages. It seemed to never stop!

Post # 142
Member
4411 posts
Honey bee
  • Wedding: December 2010 - Savannah, GA

Actually, diamonds engagement rings have been common since the 15th century. However, it was only the very wealthy that could afford them.  It wasn’t until the late 19th century, because of the discovery of diamond mines in Africa, that diamonds became affordable for people who were not wealthy, and thereby became popular.

There seems to be a lot being said about DeBeer’s marketing plan that made diamonds even more popular starting in the 1940s. 

But does anyone realize that DeBeers is also behind the idea of a “surprise” engagement ring?  It’s true.  They discovered that when women were involved in the selection process that they chose less expensive diamond rings.  So DeBeers started marketing the idea of the romance of the surprise proposal, because it was easier to convince a man to spend more money on a diamond ring than it was to convince a man and woman together to spend more money.

So…when you are disappointed because your Fiance didn’t surprise you with a ring that he picked out on his own, you can blame your disappointment on DeBeers. Because before DeBeers came up with the idea of the man picking out the engagement ring on his own and surprising his bride-to-be, the couple always went together to select a ring. 

 

Post # 143
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4369 posts
Honey bee

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@Loribeth:  Haha, so interesting! Guess I showed them though, cause I picked my own ring 😉

Post # 144
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4411 posts
Honey bee
  • Wedding: December 2010 - Savannah, GA

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@SoupyCat:  I did too!  

Post # 146
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1595 posts
Bumble bee
  • Wedding: May 2013

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@Loribeth:  love that bit of information! Hence why we saved thousands of dollars on buying a preowned ring (i pushed him to do it), I wonder if DaBeers is the one who put all the bad *juju* into peoples minds that buying preowned is bad karma!

Post # 147
Member
995 posts
Busy bee
  • Wedding: August 2012

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@Loribeth:  That’s very perceptive on their part–it’s true that if I were involved with the selecting/buying process I probably would have gone with a different gemstone entirely–nothing against diamonds, I just am too practical to spend that much $–fiance went to the diamond district and got a great deal though so that helps

 

Btw idk about this whole diamonds didn’t become popular until the 50’s thing–my great grandmother had a 2carat diamond engagement ring back in the late 1920’s

 

Actually I found an interesting article on it:http://www.abazias.com/diamondblog/diamond-education/history-of-the-diamond-engagement-ring

 

“Prior to the tradition of choosing a mate before purchasing a ring, many men in the Middle Ages would do just the opposite. They typically kept a ring tied to their hats, and would give it to their chosen wife-to-be once she was found”



Post # 148
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4411 posts
Honey bee
  • Wedding: December 2010 - Savannah, GA

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@blondemotives:  No, not in my case either! 

Post # 149
Member
370 posts
Helper bee
  • Wedding: September 2012

I picked like 5 rings and he’s going to decide out of the 5, so it will still be a surprise. But about 3/5 of the rings I chose were moissy’s, so I’m most likely getting a moissy, which is totally fine because they’re beautiful! (and cheaper than a diamond!)

Post # 150
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2457 posts
Buzzing bee
  • Wedding: November 2010

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@Loribeth:  Agree, as long as diamonds are expensive, moissonite has a market, granted it would have a small market who choose it for ethical reason, though I suspect like Pharmy, most buy Moissonite as a more affordable option to diamonds, if diamonds became affordable you Moissonite would loose that market.

Post # 150
Member
77 posts
Worker bee

very interesting thread !!!

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