- 5 years ago
- Wedding: May 2014
I have my heart set on being a Vera bride, and was delighted to discover that Vera Wang will be opening her largest flagship store in Shanghai. The official launch isn’t until March but the store is already open for fittings, and I had been planning to visit early next month.
But get this – the store is planning to charge a non-refundable fee of 3,000RMB (US$482) simply to try on dresses at her Shanghai store. It’s the only Vera Wang in the world, as far as I know, to have this policy. I’m speculating that this is because Shanghai is just a half hour train ride from Suzhou – the global epicenter of wedding dress production. China makes 80% of the world’s wedding dresses, and Suzhou accounts for 80% of that, so I guess Vera is concerned she’ll be getting savvy designers/factory owners masquerading as would-be brides?
I work in media, and have a fairly decent relationship with Vera Wang’s PR so I’m hoping I can get the fee waived. If not, I can’t imagine why I wouldn’t spend that money on an airfare to Hong Kong, where the Vera salon doesn’t charge for fittings – and the prices are overall much cheaper than on the Mainland.
But regardless, do you think this is a bit ridiculous? Or, do you think given the size of the China market and the higher-than-normal likelihood of intellectual property theft, Vera is simply taking precautions to protect her products? Would you pay a fee just to try on wedding dresses, even if they are Vera Wang?