(Closed) Watters Austin dress price markup

posted 8 years ago in Dress
Post # 3
31 posts
  • Wedding: October 2011


it seems like shops that are the only ones in a given region to carry a particular line or designer tend to mark their dresses up a lot more – you can’t easily travel to go get it from someone else, do fittings, etc., so if that’s the dress you want they have you under their thumb.

i think that price is crazy for the austin (which is my dress!). i think suggested retail is something just over or right around $2,000 (U.S.; apparently it is much more in canada), and i got mine on a first visit to a shop during which they offered 10% off, which brought it down closer to my intended upper limit of my price range.

if they are the only store near you to carry watters, that makes it tough – you could travel to another city to get it, but by the time you travel to try it on again, negotiate the price, travel there when it comes in and for fittings (you could just pick it up, i guess, and get it altered near home), you may spend the difference in the cost of travel anyway. but i would definitely either see if the “discount” brings it closer to what other brides have paid or look elsewhere. the bridal industry is crazy enough without people really taking advantage like that.

Post # 4
3788 posts
Honey bee
  • Wedding: July 2011

Depending on where you live, the shop may be pricing it higher to cover their overhead. However, her repeated willingness to “give you a deal” makes it sound like a marketing ploy to me — people feel like they’re saving money and are more inclined to buy if they think something is on sale. Stores do it all the time, listing the normal price higher than it actually is so that a sale price looks more appealing. It’s not uncommon. You should ask her what kind of a deal she’s willing to give you, and then show her all the price research you did.

Post # 5
6892 posts
Busy Beekeeper
  • Wedding: March 2012

Can you order it online from a store with a lower price?

Post # 6
3 posts
  • Wedding: November 2011

I bought my Watters Austin for $1,800 about 3 months ago in Indianapolis. I also tried it on in Cincinnati where it was the same price. You can definitely get it for cheaper than $3,600!

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