(Closed) Wedding Gown Mark Up

posted 11 years ago in Dress
Post # 3
5495 posts
Bee Keeper
  • Wedding: September 2010

I hadn’t really thought about it. That’s so crazy! I wouldn’t expect the dress mark up to average so much. Must just depend on the area or something?

Post # 4
380 posts
Helper bee

The dress I bought was listed at $2100 (CAD) in the Canadian salon I saw it in, but when I looked online and saw various mentions of my dress in the media, it was $1300 and $1400 in US publications (in magazines articles, not the discount dress sites).  Although, I also saw it on a used wedding dress site, and the person claimed they bought it for 1800 or something.

So yeah, seems like it really varies.  It’s definitely upsetting, because it makes the wedding industry seem even more like a mad cash-grab.

Post # 5
640 posts
Busy bee

I’m not surprised the Beverly Hills store has it at a higher price, but I am shocked at how big the price difference is all over the country! 

Post # 6
96 posts
Worker bee
  • Wedding: November 2010

I was just corresponding with a bride curious about my gown, and she was quoted $1200 on the same dress that I was quoted $900, and she is about 30 minutes away from where I got my dress.

I am ALL FOR paying for the service that I receive when trying on the gown, but I also went in knowing what the best price was, online and at nearby salons before going in to the negotiations.


Post # 7
106 posts
Blushing bee
  • Wedding: August 2010

ooooo great topic!

I think the mark-up on most wedding dresses is absolutely HUGE.

I tried on a Lazaro dress in their current line and was quoted 4k. Because I had read online reviews of this particular bridal salon over-charging for their dresses, I decided to attempt to find the exact same dress for cheaper. I called another bridal salon across town and was quoted 3200, just like that. 🙂  That probably isn’t a great example, since Lazaro dresses are usually in that general price range, but you know what I mean…

I’ve gotten very bold in my dress-hunting and now I always try to negotiate.

The other thing I’ve discovered through these boards and other sites are — RK Bridal no-frills program and Netbride . I’m seriously considering ordering my gown like this to save money.

I understand bridal salons have to make money but sometimes I think it borders on a scam.

And have you noticed how much some of the salons charge for alterations?? I was told $450 for alterations by a bridal salon near me. I think that’s way too much.

Ah, the bridal industry. They have us right where they want us. LOL


Post # 9
1051 posts
Bumble bee
  • Wedding: April 2010

Typical retail markup in keystone or basically doubling the price; however I think wedding industry mark ups and especially dresses are significanly more.

Post # 10
371 posts
Helper bee
  • Wedding: October 2010

I live in Connecticut and most places around me charge you and arm and leg for things- the mark ups are Nuts! 

I wanted Justin Alexander Dress 9552- loved it! I expected it to be 2000 or so… I called around and I know everyone hates giving prices over the phone. The highest I was quoted was 3500. The lowest was 1700. Also it was impossible to find, the closest state that had is was MI- which I was not driving there for it. 

Anyways I ended up going with Justin Alexander 8483 (second pic) It cost me 990 which isn’t bad considering. Another Bee told me she paid 1500 for the same dress. But it depends on the area- I drove two hours out of my way to look at the dresses because it was that much cheaper 

[attachment=849326,106435] [attachment=849326,106436]

Post # 11
91 posts
Worker bee
  • Wedding: November 2010

I was shocked when I first noticed differences in markups.  I guess I had never thought about it.  I found my dress in three different stores (all within about 30 miles of each other).  I got three different prices…..as much as $400 more in one place (but they gave 20% discount if you paid in full which STILL didn’t get it at the same price as another place)….and then $100 more in another place and finally the lowest where i ended up buying.  I remarked on that to this particular store..they say they get told that they mis-mark gowns all the time by customers because they can’t believe how low they are!  It’s the same dress, and th retailers all pay the same price….I find it amazing that people have no qualms jacking up prices.  It pays to look around though, that’s for sure!

Post # 12
168 posts
Blushing bee
  • Wedding: June 2010

My dress is a Casablanca from Fall 2007. I bought it from a bridal store in November 2009 for $704 including tax. I’ve heard of others buying the same dress for around $900. So I guess it really depends on the store and area.

Post # 14
2 posts

You guys are paying way too much! It really is kind of a scam but it’s only because brides are willing to pay that much. There are a few really good online companies that can custom make a dress for you from a photo. And the prices are much much lower–they’re actually fair!

Post # 15
63 posts
Worker bee
  • Wedding: December 2016

I wanted the Belle dress by Alfred Angelo which online said it was under $1300, but the shop i went into wanted $2,450 for it!

Post # 16
729 posts
Busy bee
  • Wedding: January 2012

I actually found a pdf file online by searching google for lazaro or jim hjlem on what they charge the stores for the samples. I tried to post it put it wouldn’t let me.

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