(Closed) Wedding Gown Mark Up

posted 11 years ago in Dress
Post # 17
2738 posts
Sugar bee

Yep, I live in NYC and trust me, the mark up is ridiculous. The dress I wanted, a Pronovias, from the 2009 line no less, the lady told me that she would give it to me at a 15% discount if I paid in cash, in full. Huh? I went on line and found someone selling it for almost $800 less. WTH???? I also have learned to shop online a lot to get the best prices!

Post # 18
107 posts
Blushing bee

designers will pull the dresses from the store if the store goes below a certain msrp that has been set.  A store taking that kind of risk isn’t the kind of store I would want to trust with the most important dress of my life.  Small family owned salons are not the enemy here, they are just trying to survive.  Sooo many have gone out of business near me in the past few years, and they were the ones with the “best deals”  they also gave a discount for paying in full in cash, then they locked their doors and left the brides stranded.  I have also seen some really embarrassing internet dresses “straight from the designer”  one smelled like fish.  I bought my dress from a salon that has been in business for 67 years, has an A+ with the BBB, and not only supplied my dress but the “experience” of buying your dress.  This only happens once ladies, don’t cheat yourselves out of the pampering and fun of wedding dress shopping! 

Post # 19
14 posts
  • Wedding: January 2011

If we just talk about the fabric and labor cost of a dress, it is around $300. But most shops need to add rent fee and designers’ salary on the dress and that does not stay the same with every company.

That is why most online shops are very cheap. Their dress can be around $300 such as jesslynbridal.com and other sites.

Post # 20
88 posts
Worker bee
  • Wedding: July 2010

I am not very business minded, but prices are different depending on the region.  I live in Boston and grew up in rural PA.  The cost of living is so different therefore prices vary. I pay more in Boston for everything, but I also make a salary that is more than a teacher in my hometown would make.  I am not surprised the wedding industry also has price variance. 

Post # 21
94 posts
Worker bee

I am an impulse buyer to, learn my lesson the sales lady pressure you and make you think it might not be avabile  anymore.Sometimes the sales Lady would have attitudes if you did not purchase something you would hear them say under there breath she wasted my time.

Post # 22
448 posts
Helper bee
  • Wedding: November 2011

I actually was in a store once and the sales lady pulled up a screen from her pronovias price list and the costs were between 500-700. I realiized the mark up she was using was 3 time mark up. I found a shop that marked em up 2.5 times and i think that is much more fair.

This is very similar to jewelry mark up (not diamond mark up) like settings…

900 is entirely possibly the price marked very low.


But I think 2.5 is a fair mark up

Post # 23
9 posts

Ugh these markups make my stomach turn.  My Allure gown was $1650 and the bridal salon gave me $150 off just for asking, but it looks like they could have given me $1000 off according to these markups.  Oh well, I love my dress and had a great experience.  Everyone needs to make money I guess!

Post # 24
1675 posts
Bumble bee
  • Wedding: July 2012

There was only one shop within a three hour radius that carries my gown – so I actually have no idea if I got hosed on my dress! It’s frustrating to not know, and when I did do some calling around, many salons were not willing to give price quotes over the phone. 

Post # 25
175 posts
Blushing bee
  • Wedding: August 2011

My bridal consultant told me it’s about a 40-50% markup (of course depending on the salon).  So if it’s $500 wholesale, they may sell it for $1000 or more. 

If you can, try to find other stores near your area that can do a lower price.  The best places to go are the non-American stores.  Usually you can bargain with them.  Plus, they may throw in free alterations and free rental veils.  That’s what I did!! 

When you bargain, tell them what you’re getting it for at another place.  There is probably a high chance that they will lower their asking price.  They may throw in some nice perks too! 

Just avoid those boutique fancy stores when purchasing.  For sure the prices are marked up really high.  Plus alteration costs are usually on the high side too.


Post # 26
1463 posts
Bumble bee
  • Wedding: February 2011

I’m in New Zealand and the bridal stores I visited all charged roughly the same price for the same range of dresses.  I think the dress makers set the price and the stores have to stick with it as a part of their sales agreements.

For what it’s worth when I looked into having a dress made I was looking at roughly $800 – $1,000 for fabric and a further $800 to have a dress made so I was pretty ok with paying $1900 for my dress.

Post # 27
1 posts
  • Wedding: November 2011

I expereienced the exact same thing with this dress. I found a shady shop in Los Angeles called Minguites that was selling the dress for 750 but had horrible reviews. Everything from ordering the wrong dress, botched altering, and trying to pass of floor models as the brand new ordered gown even though it has make up stains from women trying it on. Anyway, I found a great shop in Arizona called Kiaras (I’m in San Diego so I’m keeping my fingers crossed that I have a good experience ordering from a different state) that was willing to match the price for me. I put the deposit down the very same day, Hollywood can keep its 1800 gown, I’m not paying the mark up just so I can say I bought my dress in Hollywood. Its insane! Maybe I should have gone into the wedding buisness, these people make a killing off of us!

Post # 28
16 posts


View original reply
@The Average Bride:  I think this is more or less accurate. standard retail markup is about double wholesale and then some…(for regular clothes/accesories) I can’t imagine that wedding dresses are all that different.  Since pricing information on dresses is not as clear (you don’t buy dresses online and there isn’t as much data available) I think salons are able to have more freedom in deciding how much they will mark things up.

The topic ‘Wedding Gown Mark Up’ is closed to new replies.

Find Amazing Vendors