Post # 1
So I happened to be cruising around the weddingbee boards this evening, and saw an add for Diamond Nexus Labs, offering a sale on simulated diamond jewelry or something.
I’m thinking to myself, “Hey, I could use some bridal jewelry, and Fiance already spent way too much on an actual diamond. Wonder what kind of deal I could find over here.”
Having never heard of ‘DNL’ before, I checked out their education page. They claimed to be better than CZ and even Moissanite(!). At this point I’m thinking, “Woah, this is so cool. Just like a diamond? Maybe we should have gotten my engagement ring here. This is almost too good to be true.”
Sooooo I go check out some reviews… and this is where that whole ‘too good to be true’ thing surfaces. They did have some good reviews, but many of the claims made were pretty harsh. On one hand, I’m thinking, “Ok, I can see how competitors would try to trash this place. They’ve gotta be bad for business.” But then on the other hand, a lot of the positive reviews looked pretty… staged.
And then I come across THIS bad boy. WOW.
If this is true, how is this company even still in business? I’m kind of wondering if they are BBB accredited now and what their rating is…
Post # 3
@rachelmichelle: I don’t really know much about them but I haven’t seen good things about it here on Bee.
Post # 4
Lol yeah I definitely think I’ll be looking ELSEWHERE for my bridal accessories.
Post # 5
That’s probably the best thing as I don’t think they have a good reputation.
Post # 6
I believe the stones from there are just plaIn cubic zirconia. Isn’t the company owned by someone who was previously convicted of fraud?
Post # 7
Yes, and there are posts on WB warning about DNL.
Post # 8
Yeah, DNL are BAD!
There is nothing wrong with wearing a CZ. There is nothing wrong with selling CZ. But selling CZ at inflated prices and pretending it is something special is WRONG.
DNL stones are not even great CZ. They are pretty average.
Post # 9
@rachelmichelle: I voted moissanite because my Fiance and I cannot afford a real diamond, and quite honestly with the whole blood diamond and all the starving people in the world, I don’t know if I could reason spending ten times more money on the engagement ring. But, that’s our choice and every couple is different and I respect that.
If you’re looking for bridesmaids gifts, I don’t know how much of a budget you’re wanting to spend, but moissanite would probably be the nicest and best economical for nice gifts. I think CZ could nice as well, but again it depends what you’re looking for. I think diamonds could get quite pricy. Otherwise, Tiffany’s has nice presents for about $100. And who doesn’t love Tiffany’s?
Post # 10
Oh, I have nothing against Moissanite- I think it’s gorgeous. I just thought it was CRAZY that these people have figured out a way to charge so much for a CZ and been allowed get away with it. (And there’s nothing wrong with a CZ, either, but claiming that something ISN’T a CZ when it is… that’s just wrong.)
I was actually just looking for a little wedding day jewelry for myself (mostly wanted a pair of earrings) but now I’m thinking maybe my ‘something borrowed’ can be a pair of my mom’s old diamond studs.
I was actually thinking of going through Etsy for our bridesmaids gifts- http://www.etsy.com/listing/81530989/6-bridesmaids-orchid-necklace-with?ref=sr_gallery_41&ga_search_query=orchid+necklace&ga_view_type=gallery&ga_ship_to=ZZ&ga_min=0&ga_max=0&ga_search_type=handmade
Post # 11
Yea I’ve heard a lot about DNL being not-so-great.
I have a diamond, but after hearing all the positive on here about moissanite, if I ever lose my center stone, I’m going with that.
Post # 12
DNL has spent YEARS toting their product (which IS just CZ, independent lab tests have proven it) and are VERY good at convincing people. Some people (and companies) are just excellent sales people. I own CZ, I love CZ for the price and sparkle…but I do not agree with calling it anything other than plain CZ.
If you’re looking for a higher quality product for your jewelry and don’t want to spend a fortune, I’d look into Asha. It’s a CZ that has a carbon coating and it appears more diamond like than regular CZ. Also, I can speak from experience that Wink CZ is AMAZING! It’s CZ that is carefully cut like a diamond, it’s just beautiful and fabulous.
Post # 13
biggest scam around – I once saw pics of a DN CZ with a normal cheap Target CZ – and the DN was wayyyyyy worse looking!
Post # 14
Wow! Yeah, I’m planning on using berricle.com for my wedding accessories because many bees have been raving about them and their earrings/necklaces/rings are GORGEOUS!
Post # 15
Glad you did a little more digging! DNL is quite good at marketing themselves.
On an unrelated note, it cracks me up when DNL defenders brag that it’s a “conflict-free simulant”. Um…aren’t simulants supposed to be conflict-free? Blood simulants don’t make very good simulants, do they?
Post # 16
i think they use that term to make them sound even more diamond-like. they always say how they are better than “a mined diamond” to infer that they are a diamond.