What do diamonds look like outside the jewelry store?

posted 2 years ago in Rings
Post # 31
215 posts
Helper bee

Diamonds behave differently in different lighting. In my opinion mine doesn’t perform well in direct sunlight – more like flashes – and it becomes somewhat clear whilst I prefer the white glow and sparkle of indirect light or fluorescent lighting. 

The point is that moissanite does not look like diamond. Sorry. The biggest difference is the very obvious flashes of colour or rainbow. Some prefer moissanite and that’s cool, but trying to compare it to a diamond is a pursuit that is bound to fail because it’s just not the same substance as diamond 

It’s also important to note that jewellery store lighting will make all stones look their best – ensuring an excellent cut is a way to make sure your stone will perform really well no matter the lighting. Even if you take the stone outside the store you still don’t know how it’s going to look in every day life – but a well cut diamond will look amazing regardless 

Post # 32
290 posts
Helper bee
  • Wedding: May 2012

Most diamonds go grey in direct sunlight. The best light for showing off a diamond is diffused natural light, or led/halogen bulbs. 

All diamonds look better in the jewelry store lighting. Like others have said, they set up their lighting schemes to make them so beautiful and sparkly, even the badly cut and included stones. 

If I were that curious, I’d buy one from the store, spend a day with it, tags on, and return it if I didn’t like it’s performance. Almost all stores offer at least a 2 week return window. 

Post # 33
1638 posts
Bumble bee

Take a small carboard box and a small but strong flashlight.  View the moissy inside the box using one of the sides as the roof, and shine the flashlight into it.  You can see the sparkles really well that way.

Here are some of my rings in sunlight, all moissy:

Emerald Cut which is usally not thought of as sparkly but mine is:


Charles & Colvard 8×6 Forever Brilliant Oval


Sun thru the window, .84 round




Leave a comment

Find Amazing Vendors