What happened to the Amora Gem (Better than Diamond)?

posted 2 years ago in Rings
Post # 2
Member
4260 posts
Honey bee
  • Wedding: February 2009

Most of the moiss out there now is all 4H material.  It is all the same stuff, the difference is in the cuts.  4H material used to be in short supply, but now it isn’t, so there are more options.  I would suggest watching videos of all of the different cuts to get an idea about which you like the best.

Post # 3
Member
694 posts
Busy bee

IMO the only reason Amora Gem was so popular was because they were the only moissanite company cutting stones in a similar fashion as diamonds (ie: hearts and arrows), as well as using 4H rough. Once moissaniteco, C&C, and others started creating “forever one” h&a/diamond cut moissanites Amora Gem sort of lost their value/marketing angle (especially considering they are more expensive than the other options).

They also had quite a lot of production issues with their stones for about a year and I think a lot of people moved on to different options when they got over waiting.

Just my .02

Post # 4
Member
1125 posts
Bumble bee

This is because there is so many more affordable options to choose from! The Amora is still made, it just costs more so not many people on here are buying them 

Post # 5
Member
267 posts
Helper bee

I’ve had one for over 2 years and I love it! I haven’t looked into why they maybe aren’t as accessible nowadays but if I had to guess:

When I got my engagement ring, moissanite was really only available as a stone with some color. (If you were sensitive to color.) I was looking for something totally colorless so I went with the Amora. To my understanding they’re really similar if not the same thing in terms of composition. Not long after, moissanite dealers (Charles & Colvard in particular) came out with Forever One moissanite, which is colorless. My sister has this stone and our stones differ only in cut. Mine is hearts and arrows and chunkier, hers is more splintery. Both are beautiful and have lasted perfectly for as long as we’ve had them. I think really it’s just that Amora has always been more expensive than moissanite and now since moissanite has colorless options, Amora is maybe less in demand.

Post # 6
Member
4260 posts
Honey bee
  • Wedding: February 2009

radem :  AG is moissanite though…  just a brand name of it.  Like Neo or Harro or Radiance.

Post # 7
Member
1303 posts
Bumble bee

spyvsspy :  I was interested in the Amora Gem when I was engaged a few years ago.  However, there were a lot of production problems and the wait times were pretty long.  Plus, it seemed like BTD was only making them in unrealistic sizes, like 3 carats and were only able to release a few at a time and they would still be snatched up right away.

It seems like with the 4H rough you can get a whiter and cheaper moissanite than you ever could before, at least compared to the Amora Gem. I didn’t even consider an AG this time around.

Post # 8
Member
1711 posts
Bumble bee
  • Wedding: July 2012

As others have stated, the same colorless rough is being grown and faceted by a number of different places, and there are other suppliers that are cheaper than Better Than Diamond, the quality is as good some places and not so much others. 

Honestly, I think the reason people stopped talking about them was the non-stop production issues and failure after failure to deliver on promises. They couldn’t even supply themselves, let alone other retailers, and demand for moissanite that is colorless and well cut was there, so retailers had no choice but to seek distributors that would meet their supply demands. 

I have 4 AG’s, and I love all of them, but my next moissanite purchase might be from somewhere else depending on what BTD has in stock when I’m ready to buy. 

Post # 9
Member
4644 posts
Honey bee
  • Wedding: December 2011

I wondered the same thing about the AG recently.

I wonder about the other brands like Neo and Harro. There isn’t a lot of info about them and not a lot of reviews, but the ones I have read seem to be really good. It is just a bit scary to buy those brands that have not been as well established. 

Post # 10
Member
1328 posts
Bumble bee
  • Wedding: September 2005 - A Castle

lilsweetie :  I was very underwhelmed by the NEO I ordered and sent it back. I tried for about a week to love it, but it never happened. I’m reallllly curious about the new August Vintage stones, though. They look amazing. 

Post # 12
Member
18 posts
Newbee

I bought my Amora a couple months ago directly from their website. I was able to grab a 1.81 F and flawless for $900 which I felt was totally reasonable. They have a ton on their website right now. 

Post # 13
Member
50 posts
Worker bee

I eagerly awaited the Amora Gem for YEARS. I was excited about the 4H rough and the superior cut. I simply couldn’t keep waiting and so I went with a C&C moissanite (which I still love). About a year AFTER my C&C purchase, I received an email saying there was a stone available with my specifications undecided . Honestly, I feel like the company really let people down. They got customors all excited about their product and then it was one let down after another. I also feel like they made false promises (mostly about when their stones would be available for purchase). And then they kept modifying their original “perfect” cut (sooo I guess it wasn’t as perfect as they let people believe). They lost my trust. Maybe one day I’ll give them another shot. But honestly, with so many great companies making moissanite from 4H rough at a lower price point, I think it’ll be difficult for me to ever justify the cost of an Amora Gem. 

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