(Closed) Why do jewelers hate moissanite so much?

posted 4 years ago in Rings
Post # 46
Member
109 posts
Blushing bee
  • Wedding: September 2016

I’m pretty sure 10 isn’t 6x greater than 9.5, but okay. I only went as far as calculus 2 in school, so that’s a math equation I don’t understand. Lol.

Post # 47
Member
3173 posts
Sugar bee
  • Wedding: November 2017

carlitasway:  as i mentioned, Mohs is not linear. Knoops is more accurate. No worries, . I was wrong too, diamonds are only 3x harder than moissanite

  • This reply was modified 4 years, 2 months ago by  mrstodd2bee.
Post # 48
Member
2 posts
Wannabee

i just got my beautiful, sparkly moissy e ring a few days ago, and i took it into a jeweler to have it evaluated, since i purchased it online.  once the saleslady found out it was moissy, she started speaking to me as though my stones were inferior.  even tried to get me to buy a sapphire, as though i would discard my beautiful ring just because she thought i should.  ugh, what a witch.  my ring is beautiful, i dont care what the lady in jared thinks.  

Post # 49
Member
5158 posts
Bee Keeper
  • Wedding: January 2010

beadybead:  Go to an independent jeweler. Places like Jared or other chain stores in my experience definitely have a bias against moissanite.

Post # 50
Member
1168 posts
Bumble bee
  • Wedding: March 2011

The people who are working selling diamond jewelry are there to make money.  I used to have my hair done every four weeks at an expensive salon, but I started doing it myself and I’ve gotten pretty good at it.  But would I go into that salon to “show” them how smart and frugal I am since I cut their income?  

Post # 51
Member
2 posts
Wannabee

showing off is never classy.  i totally agree.  however, i was interested in making sure the ring was well made, no loose stones and such.  i asked her to take a peek at the ring under her microscope for me since it was purchased off etsy, and i know very little about this caliber jewelry.  i told her at the beginning that my center stone was moissy, and the surrounding stones were diamond, according to the seller. i was pretty surprised by her attitude.  then to try and make a sale on top of it? she had guts lol. 

Post # 52
Member
1168 posts
Bumble bee
  • Wedding: March 2011

beadybead:  Agreed.  I found a little local jewelry store rub by two old sisters who argue with each other and always have a joke for me.  They do mostly repairs, watch batteries,etc. There’s no gemologist and they send everything out but they’re great.  It’s a mom and pop place in a tacky strip mall but they take care of things I buy off eBay or whatever. 

Post # 53
Member
1104 posts
Bumble bee

CinqueTerre:  Yep, it’s a threat to their bottom line. I used to work selling fine jewelry. Here’s the deal: 

1. Moissanites are significantly less expensive than diamonds. That means lower commission at best, and at worst, for jewelry stores that don’t sell Moissanite at all, it means a totally lost commission. 

2. There is no noticable quality difference. Yes, there are visual differences between a Moissanite and a Diamond, however, there is no utilitarian difference in quality. Both are hard enough for daily wear and many people prefer the higher light refraction of Moissanite. 

So…

3. Many people (companies and independent jewelers) don’t want Moissanites to become more popular or common for engagement rings. If it does it could cripple their diamond sales, which are mostly based on markup. The overall markup for a Moissanite stone is lower than it is for a Diamond (in my experience).

Basically, if Moissanites became a mainstream choice for engagement rings it would completely change the entire gemstone trade. Suddenly the value in diamonds would drop dramatically (and not just re-sale but new diamonds as well). If Moissanite becaomes as socially acceptable as diamonds very few people will opt for diamonds as the dollar will go much farther with Moissanite, which means bigger stones for less money.

It’s interesting from a marketing and sales standpoint because there aren’t a lot of other consumer goods that are totally based on markup and perception. Objectively a ferarri is a higher performance machine than a toyota, but a diamond ring verus a moissanite ring? not much of a difference. if that perception starts to fall apart the diamond trade will crumble. honestly diamonds aren’t really more valuable than sapphires, emeralds, or many other gemstones, but Moissanite is the first stone that could really threaten the diamond trade. I think it’s partly because of the clear color, the higher light refraction, the lower cost, and the fact that it’s lab made and therefor non-conflict. 

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