(Closed) Why do sellers want to call Radiant cuts Emerald cuts?

posted 4 years ago in Rings
Post # 3
7272 posts
Busy Beekeeper
  • Wedding: October 2015

@Loribeth:  My BFF’s (now) Husband told me he was looking at rings and I said “You’re getting emerald cut, right? Because that is her only MUST HAVE.” He knew this but had been convinced by the jeweler that she “must mean radiant because emerald doesn’t sparkle at all”. Um. WHAT?!?! Thank goodness he called me. I seriously think she would have considered saying no if he couldn’t listen to the ONE thing she wanted. Really, I think the guy just didn’t have many emeralds in stock. He was a family friend giving her man a deal so he couldn’t go somewhere else (which was my preference) but I told him to have them order an emerald cut and then made an appointment to go with him because he seriously didn’t know what he was doing!

Post # 5
659 posts
Busy bee
  • Wedding: November 2012

@Loribeth:  I totally get your rant!!  I went into a large, well-known, chain jewelry store at the mall over the weekend to try on a princess cut (for size reference) because I am headed to NYC diamond district in a month to switch my current stone out for something else.  Maybe a princess, maybe a round.  Who knows…..that is a story for another separate thread. Lol. Anyways, the salesman looked at my hand and said, “Why?  You don’t like your emerald cut?”.  Bewildered I looked at him and politely said, “This is actually a radiant”.  He had no idea…….

Post # 7
8044 posts
Bumble Beekeeper
  • Wedding: December 2013

I’ve also seen emeralds referred to as ‘rectangular step cut’

Post # 8
659 posts
Busy bee
  • Wedding: November 2012

@Loribeth:  oh my!  All the same??  Ha!!  An emerald and a princess are apples and oranges; in fact, there inovelty little comparison between any of the stones you listed!!  I have actually annoyed a salesperson or two with my (what i think is limited) knowledge on diamonds.  One said to me, “Im glad you have so much free time to learn about diamonds”.   Um, yeah, I do!!!  Especially when thousands of dollars are on the line!!!!  

I haven’t had any experience on etsy with diamonds.  What is SEO?  

Post # 9
422 posts
Helper bee
  • Wedding: May 2006

@canarydiamond:  At least “rectangular step cut” is accurate. Radients have the same shape as emeralds, but that’s where the similarities end. I think the problem comes from people, even people in shops (ugh!) not knowing the difference between shape and cut.

Post # 10
2147 posts
Buzzing bee
  • Wedding: September 2014

Ugh! Just last night, on Tacori’s official Instagram-they shared a photo of a radiant in a halo, and called in an Emerald cut! I commented to correct them, no one cared.

Post # 11
780 posts
Busy bee
  • Wedding: February 2014

Ugh, I hate this too.  Radiants ‘show up’ differently than Emerald cuts, and so on with Ashers and modified squares.  They are all beautiful, but get the damn fking cut R.I.G.H.T because, yes, they ARE different.  GO RIGHT OR GO HOME, DAMN

Post # 13
3357 posts
Sugar bee
  • Wedding: May 2012

I don’t understand why this is a problem? There is a clear difference between the cuts.

Post # 14
918 posts
Busy bee

I get your rant, but you answered your own question; it’s to maximise the reach of people for the sale of the gem. Lol. It’s wrong IMHO.

The topic ‘Why do sellers want to call Radiant cuts Emerald cuts?’ is closed to new replies.

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