Post # 1
You never ever ever see a listing for an actual emerald cut diamond use the word Radiant in their listing.
However, you see listings for Radiant cuts use the words Emerald cut all the time.
When I point out that they are not the same, the seller always gives me a long detailed explanation about SEO and that their listing wouldn’t be found if they didn’t use the term Emerald cut.
Do they seriously think someone who is looking for an Emerald cut gemstone is going to “settle” for a Radiant cut just because it is also rectangular?
Not that Radiant cuts aren’t beautiful, because they are. But someone looking for an Emerald cut is not looking for all the firey sparkle, they are looking for something completely different.
I mean, someone looking for a Radiant cut isn’t going to be happy with an Emerald cut, so why would sellers think that someone looking for an Emerald cut would be happy with a Radiant cut?
I don’t understand it!!!! Can you tell that I’m getting flustrated with these sellers who refuse to acknowledge that buyers probably know the difference and get annoyed when the wrong thing keeps coming up in a search?
SEO is important, but if your buyer thinks you don’t know what you’re talking about or are trying to fool them by using the incorrect term, your “SEO” isn’t going to do you a bit of good when it comes to making an actual sale.
Okay. I think I’m done ranting… Maybe not. But I’m good for a few minutes at lease.
Post # 3
@Loribeth: My BFF’s (now) Husband told me he was looking at rings and I said “You’re getting emerald cut, right? Because that is her only MUST HAVE.” He knew this but had been convinced by the jeweler that she “must mean radiant because emerald doesn’t sparkle at all”. Um. WHAT?!?! Thank goodness he called me. I seriously think she would have considered saying no if he couldn’t listen to the ONE thing she wanted. Really, I think the guy just didn’t have many emeralds in stock. He was a family friend giving her man a deal so he couldn’t go somewhere else (which was my preference) but I told him to have them order an emerald cut and then made an appointment to go with him because he seriously didn’t know what he was doing!
Post # 4
@MexiPino: I hadn’t even thought of that scenario! It’s even worse for those who don’t know the different cuts, because they probably think they’re getting the right thing when they’re getting something that’s completely wrong.
That poor guy! I’m so glad you were able to steer him in the right direction. I love emerald cuts. They’re my favorite cut in any kind of stone. I would have been so disappointed if some salesperson had told DH that I probably meant a radiant cut and not emerald cut because emerald cuts don’t sparkle. Not everyone wants all that sparkle. I didn’t! Good for you for standing up for your friend get the stone she wanted and for helping her fiance find the right stone!!
Post # 5
@Loribeth: I totally get your rant!! I went into a large, well-known, chain jewelry store at the mall over the weekend to try on a princess cut (for size reference) because I am headed to NYC diamond district in a month to switch my current stone out for something else. Maybe a princess, maybe a round. Who knows…..that is a story for another separate thread. Lol. Anyways, the salesman looked at my hand and said, “Why? You don’t like your emerald cut?”. Bewildered I looked at him and politely said, “This is actually a radiant”. He had no idea…….
Post # 6
@MusicBee76: I absolutely hate it when the customer knows more than the salesperson. That is a disgrace.
DH and I walked out of a local jeweler’s store because the salesman tried to tell me that princess cuts, radiant cuts, asscher cuts, emerald cuts and baguettes were basically the same thing because they all have square sides. The reason he said that was because he didn’t have any wedding bands I wanted a wedding band with only baguettes to go with my e-ring, and all he had were bands with princess cuts.
My rant is actually about etsy sellers. I’ve been looking for an emerald cut white sapphire or topaz ring to use as a stand-in for my e-ring, and all these radiant cuts have been coming up in the search. It annoys me to no end. But it really annoys me when I bring it to the sellers attention and they give me the SEO excuse… Sorry, but that’s false advertising and against the etsy rules.
Post # 7
I’ve also seen emeralds referred to as ‘rectangular step cut’
Post # 8
@Loribeth: oh my! All the same?? Ha!! An emerald and a princess are apples and oranges; in fact, there inovelty little comparison between any of the stones you listed!! I have actually annoyed a salesperson or two with my (what i think is limited) knowledge on diamonds. One said to me, “Im glad you have so much free time to learn about diamonds”. Um, yeah, I do!!! Especially when thousands of dollars are on the line!!!!
I haven’t had any experience on etsy with diamonds. What is SEO?
Post # 9
@canarydiamond: At least “rectangular step cut” is accurate. Radients have the same shape as emeralds, but that’s where the similarities end. I think the problem comes from people, even people in shops (ugh!) not knowing the difference between shape and cut.
Post # 10
Ugh! Just last night, on Tacori’s official Instagram-they shared a photo of a radiant in a halo, and called in an Emerald cut! I commented to correct them, no one cared.
Post # 11
Ugh, I hate this too. Radiants ‘show up’ differently than Emerald cuts, and so on with Ashers and modified squares. They are all beautiful, but get the damn fking cut R.I.G.H.T because, yes, they ARE different. GO RIGHT OR GO HOME, DAMN
Post # 12
@MusicBee76: SEO is “Search Engine Optimization”. It’s something that anyone with a site on the internet should be aware of, because it’s what get your site noticed by Google, Yahoo, Bing, etc. search engines. It relies heavily on using the right keywords…
So for this etsy shop owner, her rings have rectangular radiant cut stones. Because she wants to attract people who are interested in rectangular shaped stones, she’s listing all of them with the term “Emerald Cut”, because that cut is well known for being rectangular shaped. She isn’t using the term “Radiant Cut”, because that term isn’t as well known to the general public, so fewer people search for Radiant cuts. Since more people search for Emerald cuts, her listings show up in the searches more often, and she’s hoping that they like her rings even though they aren’t Emerald cuts.
She doesn’t see anything wrong with this practice, but I think it’s very wrong. It is misleading and it’s incorrect. I’ve checked her listings, and none of them list what the actual cut is even in the item description. BTW, she’s selling moissanite, and told me that it common practice to list them as emerald cuts. However, I did point out to her that even C&C don’t describe their stones as emerald cuts, and I’ve gotten no response.
Post # 13
I don’t understand why this is a problem? There is a clear difference between the cuts.
Post # 14
I get your rant, but you answered your own question; it’s to maximise the reach of people for the sale of the gem. Lol. It’s wrong IMHO.